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  • Writer's pictureJonathan Devi

Commitment of employees vs freelancers

In the video production market, practically all companies choose to hire freelancers to compose their teams, which is undoubtedly a wise choice as it brings numerous advantages to both them and the professionals involved.

One of the main advantages of bringing freelancers into the team is the possibility of having highly specialized professionals, that is, professionals who have a lot of expertise in certain tasks. While permanent employees may have a more generalist role, freelancers tend to be specialists in certain areas, which guarantees greater expertise in specific projects, further adding to creativity.

In addition, hiring freelancers allows for greater flexibility in team management. The company can hire professionals according to the demand of each project, without having to keep a fixed team idle during periods of low demand, which is quite common in the media production sector. Although this choice may reduce the profit margin per project, it means a reduction in costs for the company, as well as ensuring a healthier cash flow.

Another positive aspect of hiring freelancers is that they tend to be more agile and committed. As their reputation and success in the market depend on the quality of their work, freelancers tend to be more dedicated to the projects they are involved in. This results in high-quality deliveries in a shorter period of time.

Still, it is important to note that the choice between freelancers and permanent employees should not be a matter of "either this or that". Each option has its advantages and disadvantages, and the choice should be made according to the specific needs of each company and project.

It is even possible to work with a combination of both modalities. The company can maintain a permanent team for more recurring projects and use freelancers for specific projects that require specialized knowledge. This way, it is possible to take advantage of the best of each hiring modality.

Regardless of the choice, it is essential that the company maintains an efficient and motivating leadership to ensure that all professionals are highly committed to the organization and its objectives. It is important to remember that, regardless of the hiring modality, no one is immune to encountering ineffective, uncommitted, and unengaged professionals, who are commonly uninterested, uninvolved, and saboteurs, easily putting any project at risk and, in the worst-case scenario, harming the production company beyond a specific service.

Finally, the choice between freelancers and permanent employees should be made consciously and strategically. It is important to carefully evaluate the company's and project's needs, weighing the history of each professional, the quality of their portfolio, as well as previous experiences, to ensure the success of projects and the company as a whole.

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